Building the Brand in the Dinosaur Model Market
How to build long-term competitiveness and consumer trust for a dinosaur model brand.
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References & Citations
Professional academic literature, industry standards, and institutional guidelines cited in this article
Brand Building Strategies for Dinosaur Model Companies
Authors:ZGDino Marketing Division
Published by:ZGDino Brand Guidelines
Brand Identity Development for Themed Entertainment
Authors:Themed Entertainment Association
Published by:TEA Brand Guidelines
www.teaconnect.orgBrand Equity Measurement for Collectible Products
Authors:Keller, K.L.
Published by:Strategic Brand Management, 5th Edition
Digital Marketing Strategies for Niche Product Brands
Authors:Zhang, W. & Li, H.
Published by:Journal of Marketing Management, Vol. 38
* The above references serve as professional source material for this article. Use the following citation format when citing this article.
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